MMEDIA 1A03 Lecture Notes - Lecture 15: Organic Form, Chip Kidd, Typesetting
1 Apr 2017
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Document Summary
Design fundamentals/book cover design: ted talk chip kidd, go over book covers, how they implement 20 rules for design. Typography/photoshop: art/technique of arranging type to make language visible, font particular size/style of typeface, font family character set of all sizes of typeface, typeface set of characters that share common design features. Arial and arial bold are different typefaces: typeface design, font format/storage mechanism, arial typeface, arial. ttf font, typography should . Induce a state of energetic repose : factors that affect legibility whether reader can view typography and understand meaning from it. Large breaks flow, patterns, fixation pauses, draws attention. Character width horizontal dimension, is important to typeface. If eye cannot hold text, cannot/difficult to read, message is unable to be conveyed. Kerning adjusting space between two letters: adjusted by computers now, as different letter combinations, require different spacing. Tracking adjusting space between word/line/column: h e l l o. Abstract form and meaning & photoshop: several design components.
