MMEDIA 1A03 Lecture Notes - Lecture 4: Fitbit, Claude Monet, Tactical Technology Collective
9 Dec 2017
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Document Summary
Advertisers can show consumers exactly what they are interested in but they will only be shown those contents. Real-time bidding: advertisers compete in auction to get access to consumers and post their advertisements. Negative effect because consumers are getting unfair prices from different advertisements. Consumer profile begins to define consumers in all aspects of online shopping, transactions, etc. In the minds of google and bluekai, consumers are products ready to be sold to advertisers. Everyone will be living in different virtual worlds, some with unfair advantages. Google will be able to tell us what to do by suggesting products that will fulfill our expectations. Bad news for newspapers and magazines, advertisers become more attentive to who is seeing their ads instead of where their ads are. This is so that the consumers they do reach will actually be interested in their ads (quality vs quantity here)
