MMEDIA 1A03 Lecture Notes - Jan Švankmajer, Mit Media Lab, Guillaume Apollinaire

• School: McMaster University
• Department: Multimedia
• Course: MMEDIA 1A03
• Professor: Robert Hamilton

Document Summary

Graphic design is the process by which textual and visual information words and pictures are arranged, given form, structure, to communicate mood or message in an esthetically pleasing way. We are surrounded by visual information that helps us to navigate our world. Old media is stuff that s been around for a while. New media is stuff that is, well new, new technologies, new distribution, new ideas. Social media is a subset of new media and its defining feature isn t age as much s interactivity. A blog by itself, is not necessarily interactive (especially if comments are off). A twitter account with no social interconnections is useless. In the end, though, its all media all communications: old media. Where the user is at the centre. Founder of the mit media lab and the one laptop per child association. Everything that can be digitalized will be. Moving forward, old media necessarily become digitized, from his book being digital .