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Lecture

The Digital Image MMEDIA 1B03.docx

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Department
Multimedia
Course
MMEDIA 1A03
Professor
Robert Hamilton
Semester
Summer

Description
The Digital Image What is Graphic Design?  Graphic design is the process by which textual and visual information words and pictures are arranged, given form, structure, to communicate mood or message in an esthetically pleasing way  Wikipedia definition… o Graphic design is a creative process- most often involving a client and a designer and usually completed in conjunction with procedures of form (i.e., printers, programmers, sign makers, etc.) undertaken in order to convey a specific message (or messages) to lead a targeted audience. Street Signs provide direction  We are surrounded by visual information that helps us to navigate our world Old Media VS. New Media  All of this is media. Old media is stuff that‟s been around for a while. New media is stuff that is, well new, new technologies, new distribution, new ideas  Social media is a subset of new media and its defining feature isn‟t age as much s interactivity. A blog by itself, is not necessarily interactive (especially if comments are off). A Twitter account with no social interconnections is useless  In the end, though, its all media all communications o Old media  Television  Radio  Newspaper o New media  Blogs  Podcasts  YouTube  Comments  Social o Pod camp o Twitter Media before the internet  Text-Book Audience  ImageMagazine  SoundRadio  VideoTelevision New Media  Everything is connected  Where the user is at the centre Nicholas Negroponte  Founder of the MIT Media Lab and the One laptop per child association  Everything that can be digitalized will be. Moving forward, old media necessarily become digitized, from his book “Being Digital” The Future  “Users of real time interactive media are more active participants in establishing the content they ask than in any other medium” Max Bruinsma Starting Points Historical Overview…  Johann Gutenberg (1400-1468) invents moveable typ. The print process dominated by text until mid-nineteenth century. Expression of text limited to layout and type face. Next came printed illustration to supply additional meaning to the text Typefaces  Is a set of characters of the same design Font  Is a specific size and style of a typeface. For example, Baskerville is a typeface, while Baskerville 10pt bold is a font Terminology  Internet Jargon page 30 o Internet:  The worldwide decentralized, publicly accessible system of computer networks that move data by packet control protocol/internet protocol). It is the infrastructure that carries email and the world wide web o Internet 2.0: (or web 2.0)  refers to a supposed second generation of internet- based services that let people collaborate and share information online through social networking sites, such as myspace and flicker and wikis, websites that allow users to add remove or edit content o worldwide web  a global, read/write information space, in which web pages, containing text, graphics and other resources are identified by urls (uniform resource locators). o Browser  Software that enables a user to display and interact with text images and other data located on the web page at a n the world wide web or a local area network (intranet) o Client server  A network architecture In which the client (such as your browser) sends requests to the server (the computer on which the website you wish to access lives). o Search engine  A program to help find information stored on the world wide web by typing in keywords o Rich media content:  terms used to de  New Media Terms page 32  Type Terms page 26-27  Readings:  Graphic design and the impact of new media p33  Trailblazing in new media p36  Changing and emerging areas of practice p37-46  Photography p50 SOPA Surrealism  A cultural movement that began in the early 1920s and is best known for the visual artworks and writings of the group members.  Andre Breton was explicit in his assertion that surrealism was above all a revolutionary movement  The word surrealist was coined by Guillaume Apollinaire and first appeared in the preface to his play in 1903 and first performed in 1917. Surrealism became a popular movement in the 1920s  Belgian Surrealist artist Rene Magritte‟s Ceci n‟est pas une pipe (this is not a pipe)  “it is a union that suggests the essential mystery of the world. Art for me is not the end in itself, but a means of evoking that mystery.” –Rene Magritte on putting seemingly unrelated objects together in juxtaposition Jan Svankmajer  Is a Czech surrealist artist. His work spans several media. He is known for his Surreal animations and features, which have greatly influences other artists such as Tim Burton, Terry Gilliam, The Brother Quay and many others Darkness Light Darkness  A human body gradually reconstructs itself as its various component parts crowd themselves into a small room and eventually, after much experimentation, sort out which part goes where.  1989, stop motion/Claymation movie by Jan Svankmajer Run Wrake  “Rabbit” 2005 a dreamlike but dark story of lost innocence and the random justice of nature, told with curious images from distant childhood. When an idol is found in the stomach of a rabbit, great riches follow, but for how long? Designing for New Media Designing for new media  What is the difference between art and design?  New media design can include print, film television, books, magazines, websites, packaging, signage.  Motion graphics combine words images sounds movement that are used in television, movie titles, etc Layout and Grids  Layouts are concerned with how words and images are organized on the page. Invisible “grids” are the underlying framework that give visual coherence.  Magazines are organized with grids  Grids divide and unite the page lead the eye New Media=communication  Navigation pg 67 o The process of guiding the user around the contents of a hypermedia program or website  Sequence, continuity pg 69  Sound pg 73  Narrative pg 75  Associations and interpretation pg 76  Style guide, Stanford university pg 76 77  Usability 78  Designing effective website pg 79 Designing for New Media 2 Design= Association and Interpretation  Association is a creative activity, making an intuitive connection between two or more things „  Irony: the expression of one‟s meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect.  An outcome of events contrary to what was, or might have been, expected Website design  Sketch it out on paper  Grids  Colours  Fonts  HTML  Navigation Stanford Style guide  Style guides is a detailed document that sets out visual and functional guidelines for the organization of information Usability  How user of a product can understand how it works and how to get it to perform  Four elements of the user experience o The user experience is made up of four interdependent elements  Branding  Usability  Content  Functionality Designing effective website  Designing effective websites pg 79  10 principles of effective web design o 1. Don’t make users think o 2. Don’t squander users’ patience o 3. Manage to focus users’ attention o 4. Strive for feature exposure o 5. Make use of effective writing o 6. Strive for simplicity o 7. Don’t be afraid of the white space o 8. Communicate effectively with a “visible language” o 9. Conventions are our friends o 10. Test early, test often The Internet Environment Cyberspace  Cyberspace is a term coined by William Gibson in his 1984 novel Neuromancer  More of an idea regarding the notion of a digital future, virtual worlds and a new universe, parallel to the real world. Think Hackers, Matrix. Social Media  A social network is a social structure made up of individuals (or organizations) called “nodes,” which are connected by one or more specific type of int
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