MMEDIA 3B03 Lecture 1: Multimedia 3B03 - Lecture
13 Feb 2017
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Document Summary
Silicon valley, the californian ideology and the birth of digital culture. In order to think about digital media and technologies and their social and cultural impact, we need to consider the modes of thought and discourse that are available to us for thinking about these media and technologies. One of the most powerful + in uential ways of thinking or discourses about digital media and their impact on society is technological determinism. Depict computerization of society and digitization of culture as inexorable, irreversible processes. Digital technologies are seen as autonomous forces in their own right. According to technological determinism, scienti c and technological development drive cultural and social transformations - not the other way around. Ex. claims that the technical capabilities of mobile devices are encouraging culture of inattention and distraction among young people. Both kenneth goldsmith and nickolas carrl the internet is changing how we read and think. More people reading online (news sites, blogs, tweets, forums.
