MUSIC 2II3 Lecture Notes - Lecture 10: Multitrack Recording, Otis Redding, Kotodama

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Barry recognized that if you want to make a lot of money, you have to target the middle class white demographic (that"s where the money is) 70% of their record sales were to a white audience. Travel south to memphis find the second great center of soul music: Formed in 1959 as satellite records (became known as stax in 1961) Jim steward and estell axton (st ax last names = stax) Quite different from motown in a lot of regards. One way they were the same they both used a house band. Much more collective approach to recording than motown. Did not use stereo recording, everything they did was monophonic (a single audio track) Different from motown, where the song had to be perfect to get out the door. Whatever was most exciting/most engaging would be the one that goes out the door. Focus on energy of performance over accuracy.

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