Is made by people for their own entertainment. Made by people who do something else for a living. Money is involved, people trying to make a living at it. Interested in people listening to it and liking it. Dealing with music that is very important in terms of its relationships with mass media. There is no such thing as bad music. There is music that you like, there is music that you don"t like. Music that we like reflects social values that we believe are important. Massive social experiment that started 400 years ago. Mass amounts of africans and europeans living together interactions. We create culture based on models we see around us. Based on where you grew up and with whom you grew up. In north america those divisions are drawn on physical appearance. First time we know of this happening on north american soil.