Music 2tt3 lecture 10 phantom and rent. Sondheim wasn"t a composer of mega musicals: he did well in 1970s for him. America"s urban middle-class moves to the suburbs. Death or defection removed many from the scene. In 1970s, decay going on: additional barrier to getting audiences to come out/sell tickets, aids had a huge impact on broadway and in musical theatre, substantial part of generation disappears, teachers are gone. People started to wonder if broadway was dead. 75% of all broadway shows fail to recoup their investments during their initial broadway runs: changes with safer bets happening today. Oklahoma! (1943): ,000 (. 86 million in 2003 dollars) Beauty and the beast (1994): million. Spider-man: turn off the dark (2011) cost a record breaking million. Average today: -20 million: know this. Beginning in the late 20th century, shows had to run for at least 2 years before making money. Overarching theme these things getting more and more expensive.