PNB 3RM3 Lecture Notes - Lecture 6: Construct Validity

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Fence-sitting tendency to not have a strong opinion and give neutral response everytime. Problem: problematic when the participant has an opinion and doesn"t state it. Lowers construct validity because you are no longer measuring your construct because it measures fence sitting. Provide them with a no opinion option off to the side not in the middle of the scale (if this is how they actually feel) Forced choice faking good, they try to look good when completing their survey. Guarantee anonymity plant items that are meant to expose sdr. Tell people that you will know when they"re lying. To encourage accurate responses ask questions that people can actually answer truthfully. People don"t know why they think certain things but they do know what they think. Al researcher"s knew why participant answered the way they did because they set up their experimental condition so that their decision was because of only one reason.

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