PNB 3RM3 Lecture Notes - Lecture 4: Stanford Prison Experiment, Likert Scale, Factor Analysis

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Ensuring human dignity: respect for persons, concern for welfare. Non-human animals: three r"s, replacement with computer models, reduction of animals, refinement of techniques. Measurement; systematic assignment of values to represent attributes of organisms, objects or events. Systematic assignment; following some kind of rule by which you assign the values. Operational variables: conceptual; what you want to measure, what it means (abstract, operational; specific decision on how to measure conceptual variable in specific research, ex. Happiness: conceptual: subjective wellbeing, operational: survey asking individuals how happy they are, diener; satisfaction with life survey (subjective) on likert scale, ex. Intelligence: operational: operationalize the ability to conceptualize, abstractness etc, difficult to operationalize. Three types of measures: self-report, surveys, polls, questionnaires, interviews, ex. Intelligence; deary used fmri, those with higher iqs don"t need to work as hard while solving problems (not as much blood flow to areas of brain) Scaling decisions: categorical, nominal; qualitative differences between things, mutually exclusive, ex.

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