POLSCI 2NN3 Lecture Notes - Lecture 14: Likert Scale, Suggestibility
27 Nov 2017
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Useful for both descriptive studies and or testing hypotheses. To create/implement a survey you must make a number of choice. These choices will affect the quality of your data. A method designed to measure the characteristics, attitudes, and opinions of a sample or a population. Relies on self-assessment on the part of respondents: i. e what do you think about . Can be administered by mail, telephone, internet, or via an in-person interview: all of which have their own strengths and weaknesses. Before a survey is administered, you must rst design a questionnaire. Poorly conceived survey questions are the key source of error in many surveys. Closed-ended questions offer respondents a choice between pre-determined answers. There are several different types of closed-ended questions (multiple choice, Close ended questions make it easy to compare answers. But forces respondents into a limited number of response categories that may not align with the way that respondents view themselves or the world.
