POLSCI 3BB3 Lecture Notes - Master Sergeant, Political Communication, Great Depression
6 Apr 2014
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Document Summary
Political communication on ideological and partisan reinforcement and mobilization campaign matter. Great depression 1929 into 30s democracy looks fragile. Nazi govt regime destroyedwanted to eliminate twelve categories of ppl. 3 assumptions that got rejected: people are malleable studies rejected this. Hard to get some ppl to change: ppls minds are generally empty studies rejected. 17 major cities in germany ran different campaignsdiff pops react to news differently: ppl would accept all communication despite what their circumstances might be. Ppl choose msgs that support and reinforce their views. Ppl are affected by political communication campaignsmost imp. Coordinated msg over a period of time that take effect. 4 stages: rising volume of political news, rising political interest, selective attn to info, reinforcement for those who believe in campaign and mobilize to do something. Person believes in campaign, is reinforcing views, and feels he needs to act (mobilize)
