PSYCH 1F03 Lecture Notes - Lecture 12: Muzafer Sherif, Irving Janis, Murder Of Kitty Genovese
2 Apr 2018
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Document Summary
Influence of others i: common sense does not always equal research findings. Zajonc"s (zye-ontz) resolution: offered a solution to the problem of social. Social learning theory: popularized by albert bandura; suggests that we learn appropriate behaviours by modeling and imitating the behaviour of others, different from basic conditioning because you do not require explicit reinforcement to imitate said behaviours. It allows us to compare our ideas against information and perceptions from others around us. Learners: closer to experimenter = more obedient. Persuasion: the most persuasive communicators have high credibility, are attractive, and are relatable to their audience, speech style influences perceived trustworthiness; a straightforward and concise speech style can make you sound more persuasive. We do not necessarily have a special insight into ourselves. Strack, martin, & stepper had subjects hold a pen in-between their teeth (smile), or their lips (frown): those who had the pen in-between their teeth found that a cartoon was more amusing.
