Jan 7 SocPsych
- Ex of Exp: Field Research of “personal Space Arousal.”
o Research question: do personal space invasions produce arousal in a men bathroom
o Background: what do they mean by arousal in a men’s bathroom, in
o IV: Where the confederate stands, confederate stands at urinals, sometimes stands on
urinal slot 2, or sometimes on slot 3, when subject is in slot 1.
o DV: latency to and characteristics of “micturation” recording the starts and stops of
urination, duration(latency), and other aspects of ritual.
Field observational Studies: even lower internal validity BUT even higher external validity.
- Only watching, but people don’t know that you are watching them. (no control, no intervening)
o Observe behavior in its natural setting (sitting in coffee shop drinking coffee(cover)
while watching people stopping by giving money to hobo
No situational control
o No causal statements!!!
May have observed something, but don’t know the reason/cause of behavior
based on observation alone
Example of Field Study- When prophecy fails (festinger et al.)
- “a social and psychological study of a modern group and predicted the destruction of the world”
o Study when experimenter joins cult group, and see’s what happens in the group
behavior when the end of the world does not happen. (cult leader engages in
dissonance reduction (discover of cognitive dissonance) explains to herself that god had
mercy on the humans because of their group. Wanted to believe that their was a point
to their cause, (cognitive dissonance)
o Are field studies actually useful??
Cognitive dissonance theory is born
Brought to the lab and tested under controlled conditions
After finding it in real world will have (generalized) will later bring into lab
setting for internal validity.
Confounds: What are they?
- Anything uncontrolled factor(s) that could