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Jan 13 SocPsych.docx

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Example of Conformity - Drisball and Muller field experiment o Social Influences on Jaywalking  Philadelphia safer to jaywalk than to cross according to street lights  There is a reason that all the people are jaywalking, because its safer  The street is empty, one person jay walks, the other people in the group conform and jaywalk as well  Normative pressure: everyone jay walks and one person stands on the curb and looks silly and decides to jay walk o IV: Confederate’s behavior  Baseline (BL) vs. Doesn’t jaywalk vs. jaywalkers o DV: % of Jaywalking  BL baseline jaywalking is 25 standard  Confederate no jaywalking 10% lower than baseline  Confederate jaywalks significant increase in people jaywalk conformity o What type of Conformity  Normative: some people might think they might look stupid if they don’t jaywalk being the only one standing there while everyone goes  Situational: people jaywalking because they know its safe and ok to go Up Next - Asch on conformity in an unambiguous situation - Sherif on conformity in an ambiguous situation - Discussion of data demonstrating motivational for conformity in these experiments o Normative o Informational - Reducing conformity (what ways and why) Solomon Asch: Conformity in unambiguous situations - Bing people into lab one subject at a time with lots of confederates - Told to complete task. Shown four lines, and told to match the correct lines with the stimulus line o Stimulus Line Line A Line B LineC - Testing with confederates: confederates deliberately choose the wrong answer and doing so might shift the subject’s opinion of the correct stimulus line. - Begins with everyone answering the correct answer, but gradually after a few trials the group of confederates begin to give incorrect answers. - Subject is absolutely sure that his answer is correct. - IV: alone vs. group - Two DV’s o % of accuracy (alone vs. group) o % conformity (group conditions - Accuracy rates: o Control Group (alone): 99% accuracy o Experimental Group (with confederates): 66% Accuracy - Conformity rates: o 33% went alone with the group on a majority of the trials o 25% remained completely independent (never conformed) o 75% conformed at least once Why Conform - Embarrassment  Normative pressures o The “crazy confederate” variation (confederate deliberately giving the wrong answer) o That one confederate felt so embarrassed because he was the only one giving the wrong answer, he felt really stupid. Asch ended this experiment - The “private answers” variation – making the subject think they arrived late, the clock in the room was deliberately moved ahead. The confederates say their answers out loud, the subject is told to write their answers on the paper privately during their turn o Doing this there was practically 0% conformity, because nobody can laugh at their answers that they believe is correct, no informational pressure, basically normative pressures only - What type of conformity? o Interview findings - If one confederate gives the correct answer: it will relieve the normative pressures of the subject Mazafer Sherif: conformity in an ambiguous situation(1936) - Subject was placed in a bitch black room, door, everything black. - Placed a red dot on the wall, asks subjects to tell how far the red dot moved. - Difficult: because the dot is actually not moving, and no visual cues to help because the body naturally sways, might mistake the swaying movement from our own body for the movement of the dot. - 100 trials to determine how far the dot moves each time. - Ambiguous Situation o Method o Autokinetic effect - Result? o Day 1 – each person is run seperatly  Three people were randomly selected to perform on the next 3 days  Person 1: came up with 5 ½ inches  Person 2: 2 inch 
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