PSYCH 2H03 Lecture Notes - Lecture 1: Jaywalking, Slippery Slope, Operational Definition
13 Mar 2018
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Even when conforming makes us look very silly. The need to conform can affect our behaviour in all sorts of difference ways. Reward power: conform because you will be rewarded in some type of way. Coercive power: avoid punishment; do act to avoid getting into trouble. Can be ridiculed if you do not conform. Legitimate power: group/person has right to tell you to do/think something. Referent power: respect + admire person/group ----> conform. Expert power: do as they say (doctor) do what he says because you believe him to be a expert. Changing your response because of pressure from others in a nonambiguous situation. Compliance only lasts as long as the social power lasts. Identification its duration is as long as the identification (as long as. Identification its duration is as long as the identification (as long as you are involved in the group) Wanting to be correct - wanting to make the correct choice.
