PSYCH 3CB3 Lecture Notes - Implicit Attitude
Document Summary
Some range of assessments we make of the attitude object. If you have reason and opportunity you modify impact attitude, that leads to the explicit attitude explicit attitude --> censored, more socially appropriate implicit attitude. Only if you think you will be judged or viewed differently, also not if the attitude if immediately present. In both implicit and explicit attitudes, we are accessing bits or sets of information stored in memory somewhere. Collection of bits of information, we can describe as micro conceptual network. Mechanisms of appraisal or construal or whatever. All these things are biased on prior experience with the object. Explicit attitude - deliberately and consciously bring things into working memory, evaluate and then report attitude. Implicit attitude - very rapidly and unconsciously and weakly we access some subset of information/micro concepts from this attitudinal cognitorium, then we chose from them to make our response. Look at correlation between implicit/explicit attitudes and behaviour, is the right one.