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Lecture

February 26

2 Pages
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Department
Psychology
Course Code
PSYCH 3CD3
Professor
Jennifer Ostovich

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Factors associated with stereotype use Overview: when do we use stereotypes? automaticity of categorization and stereotyping; what types of situations are associated  with a higher or lower likelihood of stereotyping? Can we overcome stereotyping? two research questions: does affect affect the extent to which we use stereotypes? can we cognitively override stereotyping? effects of affect on stereotyping: interacting with outgroup members can cause negative feelings (fear, anger, anxiety) we can enter into interactions with outgroup members with pre­existing moods unrelated  to the interaction, positive or negative. research on affect and stereotyping asks 3 questions 1. does mood affect the likelihood of stereotype use? yes, because mood affects cognitive  processing/heuristic use. some moods, process more peripherally, others, more centrally.  2. why does mood affect the likelihood of stereotype use? (mechanism) 3. do different moods differentially affect stereotype use? (different types within negative  mood might affect info processing or stereotyping differentially) Stroessner & Mackie (1992): tested likelihood of using outgroup homogeneity used mood induction: induced positive or neutral mood.  Methods: IVs mood, variability. DV: variability estimate (1­9 Likert scale). Induced  mood, then P's read statements about things group members did. The list of 28  behaviours were either highly variable (HV) (more heterogenous) or low in variability  (LV) (more homogenous). Estimated variability or similarity between group members'  behaviours. Neutral mood P's recognized heterogeneity and homogeneity of behaviour  sets they were given. Positive mood P's did not perceive heterogeneity as much. They perceived a homogenous  group no matter what the behaviour set they were given.  *mood affects our ability to perceive outgroup heterogeneity.* Positive mood & stereotype use Bodenhausen, Kramer & Susser (1994) ­basic structure of these experiments: Subjects will have mood induced and then have the  opportunity to use a stereotype. Expt 1: S's expect to do 2 different experimenters. Mood induction using a writing  assignment about a memory (re­experience a happy memory and write about it).  Or the  S's write abou
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