LECTURE 8 PSYCH 3F03
Lecture 20 Nice Guys Vs. Sexy Guys
March 3, 2014
− Women calorie consumption > production
Qualities of sex guys
− Physically attractive
− Strong, muscular
− Not necessarily investing
− Not necessarily sexually faithful
Why mate with cads?
− During ovulatory part of the cycle, women prefer genetic benefits > investing
What are the evolutionary consequences of women’s dual needs for genes and investment?
− Selfdeception about mate choice?
− Male coalitions?
o Not all men are equally attractive to women – males can compete with high quality males through coalitions
− Selection for cads?
What do women want?
− “The gentle, compassionate man who reads magazine surveys indicating that his qualities are the very ones that most women prefer in a mate may
be the same man who is repeatedly turned down by women who seek the company of more atavistic males… Women go for heroes while saying
they want vulnerability and later try to persuade their partners to become more sensitive an vulnerable, rather than initially pursuing sensitive and
− Recall: women will be with a male who invests, but when fertile want good genes
− Males who are not as attractive may be under selection for “niceness’ to be more attractive to women
Durante et al (2012)
− In first experiment, researchers asked about the rationales women have for dating “sexy cads”
− Descriptions of reliable guys (average looking) and fun/sexy guys (attractive)
− Women might be selfdeceptive when fertile
− Expected parental investment
o Not Ovulating – reliable nice guy expected to invest most
o Ovulating – sexy cad expected to invest more
o Why shift in perception?
Experiment 2: Effects are specific to women’s beliefs about themselves
− Expectations of women about sexy cad – how they will treat themselves vs. how they will treat another woman
− Sexy cad will invest in self (woman), but not in another woman
− Erroneous belief during ovulation?
1 LECTURE 8 PSYCH 3F03
− Fast vs. slow life history
“Make hay while the sun shines”