PSYCH 1X03 Lecture Notes - Lecture 7: Visual Cortex, Stereotype, Deeper Understanding

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Interactions with the world are flooded with colours, shapes, textures, smells, textures, smells, and sounds and still make sense of it all and take appropriate action. We quickly process incoming stimuli by categorizing them into categories. The man getting on the bus is actually holding a trekking pole and you decide he is young and fit and you need not give up a seat. Perhaps the upcoming project in the email is worth a major part of your final grade and you decide that its important to get a head start. And finally, after you do a little sniffling around, you localize the odd smell is coming from your body. You accidently put on your partner"s deodorant: each of these decisions were made more efficient by your ability to quickly categorize incoming stimuli to that of a young man, a major assignment and a. Without the ability to categorize, every decision becomes overwhelming.

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