PSYCH 2C03 Lecture : Jan 6 SocPsych.docx
1 Apr 2013
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Methodologies used: surveys (little control and find no cause) Personality correlated with behavior: pre-existing data. Correlations - positive correlation / negative correlation/ zero correlation: correlations not equal to causality, the third variable problem (example: ice cream sales go up and violent crime rates go up. *graph*) (it is ridiculous to think that ice cream makes people violent, if interpreted through causality, then this would be true, but its wrong) (looks to be correlated, but there is a third variable. In this case, weather may be another variable which effects result. Experiments- done in a lab setting under controlled conditions,(cover stories(ex: milgrams shock cover story*the deception*), confederates) Iv(independent variable) manipulated by experimenter (ex: experimenter manipulating temperature for different subjects result in different results: dv is measured by the experimenter the conditions (a random and equal chance of the results with randomly assigned subjects. Operationalization (define, or specific definition of variables) (operationalization. Specify cold as 10 degrees, hot as 11 degrees.
