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Lecture 5

PSYCH 2C03 Lecture 5: Psych 2C03 Lecture 5 Persuasive Tactics

Course Code
Jennifer Ostovich

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September 30, 2014
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Lecture 5: Persuasive Tactics
Reasons for Milgram's Experiment
He wanted Asch's experiment to be more meaningful
He wanted to understand evil
A guy names adolf eichman killed 2 million people in nazi germany
"I was doing what I was told"
Trying to understand the holocaust
Learner's Schedule of Protests 1
75v : "ugh" (learner's first pain response, at 90 and 105)
120V: "ugh, hey this really hurts!"
150V: "ugh, experimenter! That's it! Get me out of here! My heart is bothering
me! I refuse to go on. Let me out"
Usually participants who don't stop here are obedient until the end (point
of no return)
195V: similar to 150
210V: "ugh, get me out of here! I won't be in the experiment anymore
300V: (agonized scream) "I refuse to answer anymore!
315V: (intensely agonized scream) let me out!! Etc…
330V: (intense and prolonged agonized scream) let me out!! Etc…
345+ - 450V : NO RESPONSE
(here the teacher is told that no response is an incorrect response)
Experimenter's Schedule of Prods
1: Please continue
2: the experiment requires that you continue
3: it is absolutely essential that you continue
4: you have no other choice, you MUST go on
About 35% of participants were able to do this
You have to say no 5 times in a row to this guy to get out of this thing
First: operational definition of obedience: if the experimenter stops the experiment -
ONLY if the subject gets that far is it considered obedient
Experts thought only 1-3% would be obedient
Everyone was really surprised with the true results
No gender/cultural/personality difference predictors
65% obeyed
100% obeyed up to 105V
150V (PONR)
80% who don't stop here are FULLY obedient
WHY did they obey?
Slippery Slope (theory, not tested)
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