PSYCH 2C03 Lecture 5: Psych 2C03 Lecture 5 Persuasive Tactics
Course CodePSYCH 2C03
This preview shows page 1. to view the full 4 pages of the document.
September 30, 2014
Page of 1 4
Lecture 5: Persuasive Tactics
Reasons for Milgram's Experiment
• He wanted Asch's experiment to be more meaningful
• He wanted to understand evil
◦A guy names adolf eichman killed 2 million people in nazi germany
◦"I was doing what I was told"
◦Trying to understand the holocaust
Learner's Schedule of Protests 1
• 75v : "ugh" (learner's ﬁrst pain response, at 90 and 105)
• 120V: "ugh, hey this really hurts!"
• 150V: "ugh, experimenter! That's it! Get me out of here! My heart is bothering
me! I refuse to go on. Let me out"
◦Usually participants who don't stop here are obedient until the end (point
of no return)
• 195V: similar to 150
• 210V: "ugh, get me out of here! I won't be in the experiment anymore
• 300V: (agonized scream) "I refuse to answer anymore!
• 315V: (intensely agonized scream) let me out!! Etc…
• 330V: (intense and prolonged agonized scream) let me out!! Etc…
• 345+ - 450V : NO RESPONSE
◦(here the teacher is told that no response is an incorrect response)
Experimenter's Schedule of Prods
• 1: Please continue
• 2: the experiment requires that you continue
• 3: it is absolutely essential that you continue
• 4: you have no other choice, you MUST go on
• About 35% of participants were able to do this
◦You have to say no 5 times in a row to this guy to get out of this thing
First: operational deﬁnition of obedience: if the experimenter stops the experiment -
ONLY if the subject gets that far is it considered obedient
Experts thought only 1-3% would be obedient
Everyone was really surprised with the true results
No gender/cultural/personality difference predictors
100% obeyed up to 105V
• 80% who don't stop here are FULLY obedient
WHY did they obey?
• Slippery Slope (theory, not tested)
You're Reading a Preview
Unlock to view full version