PSYCH 2H03 Lecture 5: Acquisition and Retrieval

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Acquisition and retrieval are interdependent and interactive: how do the relate and what are the interactions, is deep processing always superior to shallow processing, depends on what you need to retrieve, depends ont he cue. Three principles of mnemonics: provide a structure, create a durable record, guide retrieval by providing effective cues, associative strength between cue and target, state-dependent or context -dependent learning, encoding speci city. Build up associative strength by frequency of occurrence, or distinctiveness of the relation. Cat is strongly associative with meow vs more weakly associated with milk. State-dependent learning: the importance of the perspective at time of encoding and at time of retrieval location (e. g. under water vs. on land) Recall depth of processing experiments: shallow (compare font): worst recall, medium (compare sound); in between, deep ( Encoding refers to remembering something within a speci c context. We learn material and also a record of the connections established during learning.

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