PSYCH 3CB3 Lecture Notes - Lecture 12: Balance Theory, Diversity Training, Parenting Styles
12 Oct 2016
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In general, yes: one exception is when you have a disliked source is associated with something in a negative way (e. g. celebrity endorsers) E. g. if hitler endorses porsche, we will hate porsche b/c of the association with. Problem is - balance theory does not expect that. In ec: lets say hitler dislikes porsche, we should hate porsche anyways just because hitler is involved. When we have negative promotor, anything to do with that is hated. Balance theory - we should come to like porsche if hitler dislikes them. If you already have an attitude toward p3 (no matter how small or pos/neg), then the balance theory is correct! Youwill come to like p3 because its disliked by someone you hate. But if you are neutral with no attitude toward p3, then evaluative conditioning prediction. Our attitude about ourselves (both implicit and explicit) is mostly positive with the exceptions --> self esteem.
