PSYCH 3CB3 Lecture Notes - Lecture 11: Geometric Shape, Classical Conditioning, Cockroach

42 views3 pages
Published on 12 Oct 2016
September 30 2016
Monahan, Murphy and Zajonc (2000):
Presentation Phase
o Chinese ideographs flashed followed by masking stimulus (array of white and grey
o Geometric shape flashed followed by masking stimulus
o Presented 1 time or 5 times
Testing Phase: Rated Liking
o Old (familiar) - Chinese ideograph and geometric shape
o New (similar) - other ideograph, other shape
o New (novel) - geometric shape randomly, ideograph
o Subliminally shown either ideographs or shapes
o Rate liking of some of ideographs/shapes they saw (1 or 5 times) and rate novel
o Asked to rate completely new stimulus (either shape or ideographs) whichever they
hadn't seen
Why Mere Exposure Effect?
Subjective familiarity:
o Birnbaum-Mellers: Subjective familiarity = liking
Person's subjective impression that the stimulus is familiar produces
expression of liking
o Moreland-Zajonc: subjective recognition plus subjective effect
Due to combination
Frequency --> subjective recognition - familiarity; Confidence and accuracy in
estimates of frequency
find more resources at
find more resources at
Unlock document

This preview shows page 1 of the document.
Unlock all 3 pages and 3 million more documents.

Already have an account? Log in

Get OneClass Notes+

Unlimited access to class notes and textbook notes.

YearlyBest Value
75% OFF
$8 USD/m
$30 USD/m
You will be charged $96 USD upfront and auto renewed at the end of each cycle. You may cancel anytime under Payment Settings. For more information, see our Terms and Privacy.
Payments are encrypted using 256-bit SSL. Powered by Stripe.