PSYCH 3CB3 Lecture Notes - Lecture 1: Likert Scale
4 Oct 2017
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Document Summary
Publications with attitude in the title by decade. Important field of psychology seen as a branch of social psychology. Currently frequently faced with attempts to change attitudes these days. Attitudes are built in, no one has to teach us to build an attitude- they serve a psychological function. Generally associate three things- affect, behavior and cognition- what is the relationship between attitude and these three things. Not the same as attitude- judgment being the only one close to meaning attitude. An attitude is an evaluation, whether it is positive or negative- making it different from a belief or opinion. In phone vs. face-face- more acquiescence in phone interviews: response wording effect, ronald regan election. Consistency- relationship between the three domains of attitude. Consequences of accessibility: accessible attitudes are more stable over time, accessible attitudes are more resistant to persuasion, accessible attitudes are more consistent with behavior.
