PSYCH 3CB3 Lecture 1: Measurement of Attitudes

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Acquiescence e ects - a phenomenon where people tend to positively agree ( yes ) to statements, when in doubt! Attitudes are formed (based on personal biases) and they are stored. There are certain valued feelings we have about certain things, and we base our attitudes on them. We don"t actually store attitudes; we store information, upon which. How successful do you think that you have been in life? > > > Context e ect: the di erence in numbers represented on the scales represent di erent levels of success. The lower scale represents more negative things, a more dynamic scale can alter someones answers. Zone of acceptance: (we read from left > right) the person will choose the rst categorical alternative that is most closely related to them/their opinion. We tend to choose the rst option that we agree with, although we may also agree with other options provided.

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