PSYCH 3CB3 Lecture Notes - Lecture 2: Product Placement
9 Jan 2015
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Give statements to many, many judges to divvy up the statements into 10 piles (most negative 1, neutral 5, and most positive 10) Now you assign a median value to each statement (to each statement give the. Now you choose couple of items that have the lowest dispersion and most consensus of value assignment. Now you give the statements to your real subjects and see if they either agree or. Now get the average of items they agreed with. Get the judges" idea of degree of agreement or disagreement. Strongly agree and strongly disagree (take those ratings) and arrange them. Get those statements and give them your real subjects to the with numbers assigned to the scale of agreement/disagreement. Score the number"s average to get attitude reading. Assuming we have conscious access to our attitudes. Assuming we store the attitudes that we"ve had. Reading from left to right, right to left.
