PSYCH 3CB3 Lecture Notes - Lecture 1: Exponential Growth

19 views3 pages
11 Mar 2015
Department
Professor
Introducing Attitudes
Overview
Research
o1800s – beginning
o1970s – significant growth
oPresent – exponential growth
Related Concepts
oConvictions
oDesires
oHopes
oJudgments
oOpinions
oSentiments
oInferences
oPerceptions
Topics Covered
oDefinition/construct
Hypothetical construct
oPurpose/function
To better understand our psyche
oFormation/development
How do they come to be?
oRepresentations
In terms of cognition
oCharacteristics/qualities
Strength, consistency, accessibility
oRelationships
Beliefs, emotions, behaviours
oPersuasion
How to change attitudes and behaviours
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