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Introduction to Social Psychology and examination of research in social psychology
May, 3rd 2017 WEEK 1
What is social psychology?
• Social psychology is the ‘systematic study of the nature and causes of “human social
behaviour” (Delamater et al., 2015, 3) and includes:
1. Social Behaviour
• Behaviour (action) after (emotion) and cognition (thoughts)
2. Nature and Causes
• What people doAND why they do it
3. Systematic study
• Employs the scientific method and formal research methodologies
Core concerns of social psychology
There are 5 core concerns in social psychology (Delamater et al,. 2015 3-6)
1. The impact of one person on another person
• Relations with others impact thoughts, behaviours, attitudes, emotions
2. The impact that a group has on its individual members
• Development of norms and values, process of socialization
3. The impact of a member on a group’s activities and structure
• Rules and responsibilities that develop in groups leadership power and the development of
skills
4. Impact of groups on groups
• Impact of group membership on individual collective identity/ how relationships develop
5. impact of social contacts on individuals and groups
• Rule of socialization adjusting to
Theory vs Perspective
• Atheory is a set of interrelated propositions that organizes and explains a set of observed
phenomena (Delamater et al,. 2015: 8)
• Relates to a series of events —> how are we trying to make sense of what were learning or
studying
• Middle-range theories refer to “theories that identity the conditions that produce specific
social behaviour” (ibid: 8)
• Atheoretical perspective is broader than middle-range theories
• General explanations ▯2
• Establish a common ground to examine social phenomena
• Allow us to look objectively and see situations and events without judgement
• Provide a :frame of reference” (look at it like a skeleton)
Different perspectives in social psychology
• Boutiler et al. (1980:5) distinguishes two different types or school of thought in social
psychology
1. Psychological social psychology (PSP)
• Main concern: Cognition, motivation, and psychological processes
• Cognitive perspectives assert that a persons mental activates determine ones social behaviour
• Evolutionary perspectives examines the link between social behaviour and genetics - not
really used in 21st century psych
Cognitive perspective:Key Concepts
• Psychological social psychologies tend to adopt cognitive perspectives
Cognitive processed include:
• Perception
• Memory
• Judgment - judge, understand
• Problem solve - key trait
• Decision make -key trait
• Cognitive theory maintains that the link between external stimuli and behaviour response is
indirect
• External stimuli is understood only by viewing it in the context of an entire system
• We use schemas to make sense of complex information
• Schemas help us
• Interpret the environment efficiently
• Identify what information is important for interaction and what is not
• Quick recall of information and quicker processing
• Having a schema in place helps us react and interpret quickly
• Fill gaps in knowledge and enable us to make inferences
Cognitive perspectives: Sub-theories
• Dual Process Theory of Information Processing
• Asserts that we process information in two ways: automatically and deliberately
1. Automatic processing fast, relies on heuristics (cognitive shortcuts)
- Allows us to make rapid decisions regarding how to interact with people
2. Deliberate processing slower, effortful
- Occurs when 1) person is of relevance or 2) they are inconsistent with our heuristics ▯3
Social Identity Theory
• Argues that “individuals” identify with groups, organizations and cultures guide cognitive
processes
• Need to identify with a group in order for something to be salient (becomes more important/
relevant), true and real
• We have to identify with a group
Cognitive perspective: Critiques
• Limitations to cognitive perspectives
• Simplify cognitive processes and information processing
• Observing cognitive processes in a tangible form is very difficult (in experimental more)
• Are often difficult to take note of, because we cant often but our finger on or visually see
Evolutionary theory
• Evolutionary psychologists are interested in:
• social behaviours
• biological processes
• Personality traits like aggression and altruism
• Suggests that these traits and characteristics aid survival will occur more frequently as
carriers of these characteristics reproduce
Limitations
• “Circular reasoning” (Kendrick, 1995: ibid:25)
• Difficulty in judging explanations against competing arguments
Different perspective in social psychology
2. Sociological social psychology
• Main concerns: individual in society, interactions of the individual in and with others, society
and structures: Relationship between individuals and social structure (i.e. structure versus
agency) and meanings etc.
• Symbolic Interaction focuses on symbolic communication, meaning making and interaction
• Group processes explores the ways people interact in groups
• Social Structure and Personality examines the relationship between positions in the social
structures and values, beliefs and health
Symbolic Interactionism: Herbert Blumer
• There are there foundational premises
1. H
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