Class Notes (838,375)
Canada (510,867)
SOCPSY 1Z03 (385)
Paul Glavin (276)

Attitudes February 10th.docx

5 Pages
Unlock Document

Social Psychology
Paul Glavin

The Nature ofAttitudes The Relationship Between Attitudes and behaviour –  Attitudes => behaviour –  Behaviour => attitudes Not required reading: Reasoned Action Model Attitudes - An attitude is a predisposition to respond to a particular object in a favorable or unfavorable way. We have a number of attitudes and may shape how we will act in a certain situation. Ex. Talking to someone pro-choice - Components: o Cognitive - thought/idea (schema) o Evaluative - positive/negative view o Behavioural - inclined to act on your attitude(s) Formation - Reinforcement (instrumental conditioning) - the more we are exposed to a positive thing about a behaviour the stronger the attitude. Ex. Attending church + positive reinforcement = stronger attitude - Classical conditioning - associate things with attitudes. Ex. Children learning meanings of words Ex. being dirty = punished. - Observational learning - certain attitudes about things we haven’t met. Ex. Watching TV aboutAmerica as a culture, etc. Theory of Cognitive Dissonance Leon Festinger (1959) • Apsychological social psychology theory - Dissonance theory deals with consistency between two or more elements (behaviours and attitudes) o Cognitive dissonance = psychological tension between dissonant cognitions Individuals motivated to find cognitive consistency - By resolving dissonant cognitions/ Reducing dissonance Sources of Dissonance 1. Post-decisional Dissonance - Whenever we make a decision, there are some cognitions (attitudes, beliefs, knowledge) … •  that are consonant with that decision •  other cognitions that are dissonant with it 2. Counter-attitudinal Behaviour - When our behaviours contradict existing attitudes Prediction: we will change/adjust our attitudes to resolve dissonance Strategies for reducing Dissonance Reducing dissonance between two cognitions: – Disregard one of the beliefs – Change/Flip one of the beliefs – Distort one to match the other – Add a third belief that resolves conflict Strategies for reducing Dissonance • Example: you consider yourself an ‘A’student, but fail your 1Z03 midterm – Disregard: ignore/forget test – Change your belief that you are an ‘A’student – Distort: “the test wasn’t fair” – Add: I was unwell that day Festinger (1956) “When Prophecy Fails” • 1956: Participant observation of doomsday cult in Chicago - Leader (Keech) communicated with ‘the Guardians” - only she could hear the “Guardians” - Guardians would save cult from global flood at 12am
More Less

Related notes for SOCPSY 1Z03

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.