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SOCPSY 1Z03 (370)
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Februrary 13th, Feb 24th Social Influence and Persuasion
Februrary 13th, Feb 24th Social Influence and Persuasion

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McMaster University
Social Psychology
Paul Glavin

Social Influence and Persuasion - Compliance Film - prank caller: a co-worker gets locked inside fast food restaurant who was accused of stealing. Prank caller says they are a police officer and to lock this employee up for stealing. - Strip Search Prank Call Scam - 2003 in McDonald’s restaurant in Hinesville, Georgia o Prank caller convinced manager to string search a 19-year old employee suspected of drug possession. Obedience toAuthority Power: the ability to influence and control the behaviour of others even against their will Compliance: when the target’s behaviour conforms to the source’s requests Authority: the capacity of one member to issue orders to others by invoking rights that are vested in their role - People’s roles/positions within an organization give them certain rights/obligations. - These give one person authority over another with respect to certain acts and performances. Milgram Experiment - Recruited participants from a range of backgrounds (age 20-50) - Assigned to either ‘teacher’or ‘learner’conditions o All participants actually assigned teacher condition (no real learner) - Participants told they were participating in a memory test o Told to shock learner after wrong answer - Actual research question: how many participants will comply and shock learner at highest voltage (440 volts)? BBC Replication of Experiment - 9/12 participants went to the end (440v) - Scientists as legitimate authority o Science as a legitimate institution for the greater good - Diffusion of responsibility by participants o Deferral to expert authority reduced perceived personal responsibility Factors that Influence Rate of Obedience - Conditions varied by Milgram in subsequent experiments: o Different room, pounding on a wall (no shouting): 65% o Different room, shouting: 63% o Same room, 1.5 feet away: 40% o Forcing hand on learner: 30% o Experimenter calls in orders to teacher: 21% o Participants are all women: 65% o Backstreet office unconnected to Yale: 47% o Participants gives order to another shocker: 93% - “Ordinary people, simply doing their jobs, and without any particular hostility on their part, can become agents in a terrible destructive process. Moreover, even when the destructive effects of their work become patently clear, and they are asked to carry out actions incompatible with fundamental standards of mortality, relatively few people hav
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