SOCPSY 2K03 Lecture Notes - Lecture 10: Likert Scale, Precoding

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Question wording to avoid emphasizing issues to influence answer. E. g. do you agree that the pipeline to bring gas from alberta t east coast refineries should not be built. Influences how respondents answer based on their experiences, biases. E. g. assistance for those below lico vs. welfare. Linking questions to authority figures to influence response. Don"t you agree with the dean that a university education is the ticket to a well- paying job. If yes to question __, answer following, if now, skip to question __ Response categories from high to low or low to high. Link btwn the way responses are presented and coding for data analysis. Sa = 5; a = 4; und = 3; d = 2; sd = 1. Respondents who have same answer for a subset of questions. Solution: set of questions that should not prompt single y/n response. Respondent does not have to commit to a position.

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