SOCIOL 2D06 Lecture 4: Methodological Approaches - Part 2
4 Nov 2016
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Experimental research: experimental research involves the use of control and test/experimental groups. Individuals are randomly assigned into these groups to avoid bias from the subject: experiments can take place in several places not only labs, people are subjects rather than participants. Humanistic approach: involves pre-tests and post-tests. A case study: o"brien and hummerbert"s study of senior moments". Wondered, how can we study and understand the memory within senior moments? : control group and test groups. Subjects unaware of what group they belong too: conducted memory test (word recall) with older individuals. Asking them to recall all the words they can: when competing against older individuals (those over 70), participants could only recall 12 words. Most commonly in the form of survey research most. Want a numerical representation of the data: qualitative methods. Interviewing, focus groups, observation and narrative analysis: archival/secondary research. For example, the libraries at mcmaster, you are drawing your information from individuals that have already organized it.
