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SOCIO 2D06 Thursday November 23rd,2012.docx

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Department
Sociology
Course
SOCIOL 2D06
Professor
Leanne Joanisse
Semester
Winter

Description
Attitude Behaviour Link - The link between attitudes and behaviour is not automatic - LaPiere’s (1934) study The Reasoned Action Model: - based on the assumption that behaviour is rational and incorporates several factors that are shown to show the consistency between behaviours and attitudes - According to this behaviour is determined by behavioural intention – included by two factors 1. Attitudes(positive or negative feelings about engaging in behaviour) and subjective norms (perception of others as to whether a behaviour is appropriate.) The Planned Behaviour Model: - Beliefs concerning resources and opportunities that
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