SOCIOL 2L03 Lecture Notes - Lecture 4: Rogers Communications, Horizontal Integration, Chch-Dt
12 Feb 2014
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Major types of media ownership: public ownership, in canada, some media organizations are under public ownership, example: canadian broadcasting corporation (cbc), national film board (nfb), Funded by the state through tax revenues: under public ownership, there is a particular goal to provide a public service, treat audiences as citizens. May put on programming that may not attract large audiences. Example: programming for aboriginal peoples will not attract large audiences, but will treat audiences as citizens: most canadian media organizations are under private ownership (ctv, rogers, private ownership. Quebecor: these are all private companies, funded through private capital and advertising revenues, goal under private ownership to make an economic profit, they address all audiences as consumers, aim to attract large audiences. Independent ownership: exists when control over a small media organization rests with an individual or a family and there is no connection to other organizations: concerns: news coverage through the locally owned media.
