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Lecture 11

Lecture Eleven: Work within Mass Media

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Department
Sociology
Course
SOCIOL 2L03
Professor
David Young
Semester
Fall

Description
Mass Media and Politics: Models for Broadcasting Systems in Different Countries September 30, 2013 – October 10, 2013 The Canadian Model • Contains a mixture of public and private control • From the 1930s onward, Canada had both public and private broadcasting in the country o Public side was initially dominant o The private side currently has assumed the dominant position The European Model • Began with public control and later introduced elements of private control • 1920s, onward • Example: British Broadcasting Corporation (BBC) was a public broadcasting corporation • In the 1950s, a shift began in the European model where private corporations were starting to be allowed to broadcasts The American Model • Began with private control and later introduced elements of public control • Example: National Broadcasting Company (NBC) o One of the first of the private broadcasting organizations set up • In the 1970s, they introduced some elements of public control • IN the 1970s, two public broadcasters were introduced: National Public Radio (NPR) and The Public Broadcasting Service (PBS) • Of the three models, the American Model involves the least amount of State intervention o They have very little public broadcasting o Features less of legislation and regulation o Influenced by Neo-Liberalism The State and Broadcasting in the United States • Regulation of Broadcasting in the United States o Federal Communications Commission (FCC) is the basis of regulation for American broadcasting (similar to the CRTC) o 1934 – FCC was established  Responsible for regulating all aspects of communications – radio, television, satellite, cable, etc. • Some Aspects of Broadcasting Regulation o Regulation of Ownership  The FCC has regulated the ownership of broadcasting in the US  Much like the CRTC, it has set up a number of rules and regulations  Example: FCC has regulated the number of radio and television stations a single company can own • FCC has done this to try and prevent a monopoly and to ensure that there is a some diversity in the ownership of broadcasting • Private media companies didn’t like ownership restrictions  Private media companies argued that the restrictions on ownership was too strict, so they called for deregulation of ownership  Deregulation occurred under the 1996 Telecommunications Act  The cap on how many stations a radio or television company could own was deregulated • Within two years of that 1996 legislation and the rule being
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