Class Notes (837,435)
Canada (510,273)
Sociology (2,104)
Lecture 4

Lecture Fourteen: Media and Ideology

2 Pages
Unlock Document

David Young

Mass Media and Ideology: Analysis of Ideology October 28, 2013 – November 8, 2013 Analysis of Ideology • Ideology: refers to a system of meaning that defines and explains the world while making judgements about the world o Different ideology (upper class, lower class) Ideological Analysis of Mass Media • Focuses on the study of media texts • Media texts o The term texts imply written material o Media texts can additionally be audio/visual material as well  i.e. books, newspaper articles, newspaper stories – written media texts  i.e. movies, television shows and songs – audio/visual media texts • There will be ideology reflected in these different media text s • Ideological Analysis allows us to see: o What kinds of ideas circulate in media texts o How the ideas are constructed o How the ideas change over time o When the ideas are being challenged The Theoretical Foundation for Ideological Analysis of Mass Media • Karl Marx o Marx was fully aware of the political and economic aspects of capitalist society o He was also aware of the cultural and ideological aspects of capitalist society o “The ideas of the ruling class are in every epoch the ruling ideas” – Karl Marx and Friedrich Engels, The German Ideology  The capitalist class that is responsible for the dominant ideas in our society • Neo-Marxism o A theoretical approach that builds on, modifies and updates Marx’s ideas o Georg Lukacs  He saw ideology as a mechanism of social control that allows the bourgeoisie to impose their ideas and viewpoints on the proletariat  The Bourgeoisie (The Capitalist Class) • Capitalist Ideology – capitalism is good  The Proletariat (The Working Class) • False consciousness – exists because they accept the ideology of the bourgeoisie – capitalism is good • The Proletariat will eventually develop class consciousness – come to realize that their collective interests, as a class, lie in starting a revolution to eliminate capitalism • Prol
More Less

Related notes for SOCIOL 2L03

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.