SOCIOL 2Z03 Lecture Notes - Lecture 4: Likert Scale, Jargon, Structured Interview

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Open or closed questions: both questions works in quantitative and qualitative approaches, closed questions (cid:19485) (cid:19486) , (cid:19486) . Importance of pre-testing and uses of "other" category option. Coding closed questions: pre-coding, themes or categories of behaviour are decided upon before the data are gathered, usually done with fixed-response items, for example, "what is your view on the legalization of marijuana?" Is a process in which the researcher designs a coding frame in advance of administering the survey instrument. Coding any question: basic principles: basic principles, the categories must not overlap. If overlap, the numbers assigned to them will not denote distinct behaviours or types of responses: the list of categories must be exhaustive, must cover all possibilities. It is sometimes recommended that questions dealing with opinions and attitudes precede questions about behaviour and knowledge: questions that tap opinions and attitudes may be affected by the latter sorts of questions.

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