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Lecture 16

Lecture 16 - March 17th.docx

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Department
Sociology
Course
SOCIOL 2Z03
Professor
Gerald Bierling
Semester
Winter

Description
Lecture 16 – March 17th • Self­administered questionnaires o Questionnaires in which respondents are asked to complete the questionnaire by  themselves o Mail distribution and return  Mail out a survey package and hope people fill it out and return it  Why do people not return questionnaires? – represents an intrusion on their life.  People won’t always return them  Need to encourage competition – provide postage pay on return envelope.  Include return envelope in survey package or offer some sort of reward or  incentive; this will vary on the type of population you’re surveying.  o Response rate – the number of people participating in a survey divided by the number  selected in the sample  Ideal = higher than 70%   If you get a response rate under 70% you have to match up survey demographics  to the people that did complete your survey  Want to be able to determine if the people who completed the survey are  representative of your population • Interview surveys o Interview – one person (interviewer) asks questions of another (respondent); i.e., face­to­ face interview  o Often used instead of self­administered surveys when qualitative data is needed; or if  technical information is required  Canadian community health survey   Survey of financial security • Telephone surveys o Advantages  Almost 100% of households have a telephone  Time and money o Disadvantages • Unlisted phone numbers  • Cell phones – research shows cell phone only households are different than the  traditional household that has a land line. Challenges with cellphones – don’t  have readily available list of cell phone numbers – more costly.  o Random­di
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