SOCIOL 1A06 Lecture Notes - Lecture 6: Naomi Wolf, Citizen Lab, Propaganda Model
21 Sep 2017
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Document Summary
Mass media relies on tech and connects many people. New media; involves many people to communication. How we create society on the basis of our everyday micro level interactions. Media determinism; media powerfully controls how we behave and this (conflict theory) Media voluntarism; we decide how we engage (symbolic interactionism) Cultural studies approach; impact of media on audiences who are exposed to both dominant representations and alternative representations. Reception analysis approach; variety and ways that people can interpret media messages. Dominant ideology; media serves interest of big business. We care more about celebrity culture, and what is happening in hollywood, rather than what is happening in ottawa or washington (important!!) Digital divide; who has access to tech. Second digital divide; how tech is used (in text) (in text) A good example of the theory is; naomi wolf - the beauty myth. The internet, smartphones, and social media affected intimate relationships and families. Online infidelity viewed as serious as offline cheating.
