SOCIOL 1A06 Lecture 1: SOCIO-1A06

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Research methods and ethics: 4 main research methods: Surveys (self-administered questionnaires, interviews) the self-administered ones can be answered on your own or you can get help from an interviewer who goes through it with you. Observatory studies (participant observation, ethnography) researchers write eld notes. in ethnography, they don"t only have eld notes, but print documents and text materials. observatory studies let you get into the hows and whys. Cross-sectional: data taken at one point in time. Ex. a survey you took once before quiz#1. Longitudinal: study down at more than one point in time. Ex. a survey you take before every quiz: limitations of experiments: Hawthorne effect: behaving differently because we know a researcher is watching us. Not applicable to all things that sociologists want to study. Replicating a positivist approach to research (not conducive to rapport building; Designing good questions is dif cult (mutually exclusive, exhaustive categories) exhaustive of all possibilities. Data is limited to what is on paper.

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