SOCIOL 1Z03 Lecture Notes - Lecture 10: Mass Media, Digital Divide, Mass Communication

• School: McMaster University
• Department: Sociology
• Course: SOCIOL 1Z03
• Professor: Gerald Bierling, Jessica Braimoh

Document Summary

15% of final grade, 50 minutes total. Test covers chapters 5, 6, 17, and associated lectures. 40 questions, all multiple choice and true/false. Example questions can be found on avenue: more challenging questions that will be found. Mass communication: transmission of messages by a person or group through a device to a large audience, this is the practice. Mass media: a device that is meant to communicate messages to a mass audience, this is the form. Helps think about how media unfolds in society, how it changes over time. More people (including canadians) are gaining more access to the internet. Think about how different theoretical perspectives would approach different topics: conflict perspective: some people can afford to buy the next thing, others can"t, functionalist perspective: mass media can be used to promote societal beliefs/values. Time biased media: media that have longevity, but whose form stops their transmission over physical distance.