SOCIOL 2HH3 Lecture 13: Lecture 13 - Mar 10
8 Apr 2020
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1981) (educational non-profit organization: how are women portrayed in the media, objectification, irrelevant sexualization, infanticization, domestication, victimization. Includes any medium designed to communicate messages to a mass audience: media is based on mediated communication, media: reflect, construct and reproduce gender inequality (textbook page 239) Reflection hypothesis and cultivation theory: reflection hypothesis, media mirrors the values of our mainstream culture, media reflects the culture that is already present, knowledge gained from media helps shapes behaviour, relationship between consumer and media is an interaction. Sex roles: using data from 11 national health surveys in canada and the us, data from playboy centerfold models, miss america pageant winners and playgirl. Models: growing gap between what is the actual body shape and what is represented in the media, ideal women (media) has become lighter and thinner, actual women have deviated from this ideal look (become larger)
