SOCPSY 1Z03 Lecture Notes - Lecture 17: Balance Theory, Dependent And Independent Variables, Leon Festinger

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An attitude is a predisposition to respond to a particular object in a favorable way. Learning a new behaviour (or attitude) via the process of association. Stage 1: unconditioned stimuli (ucs) produce an unconditioned response (ucr) But: sound of hammer did produce negative reaction. After rat was repeatedly paired with hammer sound, albert developed rat phobia even in absence of sound two stimuli are linked together to produce a new learned response. E. g loud noise (ucs) may produce startled reaction (ucr) A stimulus which produced no response (i. e, neutral) is associated with the unconditioned stimulus at which point it now becomes known as the conditioned stimulus (cs) E. g. presence of rat (stimulus) becomes associated with the unconditioned stimulus (loud noise) Conditioned stimulus (cs) has been associated with the unconditioned stimulus (ucs) to create a new conditioned response (cr) Rat (cs) is associated with oud noise (ucs) to produce fear (cr)

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