SOCPSY 1Z03 Lecture 12: Social Influence & Persuasion
3 Apr 2018
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Document Summary
Social in uence: when one person does something to get another person to engage in a certain behaviour. Can result in both attitude change and compliance. Persuasion: persuasion is de ned as changing the beliefs, attitudes, or behaviours of a target through the use of information or an argument . Communication-persuasion paradigm: the source > the message > the target > the response. The message: can be based on fact or emotion. Discrepant message: relationship between the credibility of the source and. The target: factors that may impact whether the target is persuaded. Obedience: recognition of a social system (authority gures) Where are you in chain of command. Inoculation: exposure to weak discrepant info as well as counterarguments supported by target. Forewarning: warning target prior to act of persuasion. Reactance (boomerang effect): when persuasion goes too far, target reacts forcefully.
