SOCPSY 1Z03 Lecture Notes - Fall 2018 Lecture 14 - Democratic Rally, Cognitive dissonance, Balance theory

• School: McMaster University
• Department: Social Psychology
• Course: SOCPSY 1Z03
• Professor: All

Document Summary

Vertical structure: attitudes organized hierarchically; some attitudes are more important than others, primitive beliefs guy at top of pyramid, minor beliefs are dependent on primitive belief, ex. Primitive belief in equality, there will be minor beliefs associated with that (supporting democracy and being kind to everyone) Horizontal structure: beliefs are linked to more than one set of beliefs, harder to change, pg. Cognitive consistency: consistency among our cognitions, we want them consistent, two theories, balance theory, cognitive dissonance. Imbalance: 3 negative or 2 positive and 1 negative, ex. Blake likes me, i like scary movies, blake does(cid:374)"t like s(cid:272)a(cid:396)(cid:455) (cid:373)o(cid:448)ies: *look at textbook remedies. Relationship between attitude and behaviour: affective-cognitive consistency, relationship between the cognitive and affective (evaluative) components and behaviour. Trump supporter in democratic rally; based on notion you are at the rally, (cid:455)ou (cid:449)o(cid:374)"t let (cid:455)ou(cid:396) attitudes shine too bright out of the response you may get for being a trump supporter.