SOCSCI 2LC3 Lecture Notes - Lecture 8: Corporate Social Responsibility, Mohawk College, Employee Engagement
Document Summary
Here is a little bit about jane allison. Corporate social responsibility programs, employee engagement ideas, community building projects and pr/communications initiatives. Dovetail also offers media training, based on the very successful media relations summer camp series created in collaboration with mohawk. Jane says that she is also very proud to be a communications and community strategic associate of kitestring creative branding studio. Leaders don"t know all the answers but how do get them. Media relations 101 - being able to pitch and consider. Building a relationship before entering - be proactive. People interested in stories not the product. Bold - to brave, as long as you can back it up. Be quiet - answer the questions and stop (bonus b) be yourself, authentic - don"t be something you are not. Being a subject expert - you are the person to go to - face of your field. Able to talk about solutions rather than complaints.