SOCSCI 2O03 Lecture Notes - Lecture 6: Teddy Bear, Pencil Case, Invisible Hand
16 Aug 2018
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Sovereignty of consumerism: who is in charge of goods and services?/who is setting the standards, market is the invisible hand that guides the economic institutions in modern society. In 1970 the dual career families each child had an average of 90 toys. How do they get to kids: tv commercial advertising. People bought to support and the children loved them. Lost this direct connection to theodor because children adopted it as something children liked: children grounded in emotion. What do they sell to kids: ex. Disney recognized that children could be an audience: no one wanted to help him because they didn"t think children were so influential, mickey mouse was the first peer club in the world (mickey ears, mickey guitars etc. ) How do they sell to kids: sell things which connect to children"s emotions, attach product to their ideas/movies etc, put products where children can see them.
