THTRFLM 3FF3 Lecture Notes - Lecture 2: Movie Palace
23 Sep 2013
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Document Summary
Early stages of american production: distribution & exhibition. Early exhibition: voughnville as an exhibition site (will eventually become. Increased population in large cities (immigrants) and therefore increased population in movies. The class comparison of early movie audiences: movie theatres only in downtown areas. Prices were reduced for women and children to draw in families. Edison was forming a monopoly with other producers and pool existing copywriters which was called the motion picture patent company or the trust. The aim of the mppc was to extract a larger portion of market earnings for themselves. They controlled the market by restricting entry for making and handling films and handled fees. Failed because it didn"t license the whole market (only 2/3"s) The trust had posirtive effects for the industry by upgrading american film production techniques, standardized distribution and upgraded exhibition. Feature films were born in 1912 (containing 6 or more reels) = motion picture palaces.
