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Department
Women’s Studies
Course
WOMENST 1A03
Professor
Melinda Gough
Semester
Winter

Description
Women’s Studies 1A03 Lecture 2 2014­01­15 Shame and Culture  Shame: A Psychological State  ­ Sigmund Freud  ▯Superego ‘conscience’  o Internal part of the psyche that self­punishes  o Reflects the individual’s psychic investment in social ideals  Shame: A Social State ­ Shame in Bridget Jones’s Diary  o New Year’s Resolutions list of “I Will” and “I Will Not”  o Bridget says she ought to be:  More organized, thriftier  Healthier, skinnier, more attractive  More confident, better with relationships (Less single) o General goals:  Improve happiness, self­esteem, integrity, agency, self­ determination  “Inner Poise” o Contradictions: (resolutions)  I WILL NOT “spend more than earn”  I WILL “save up money in form of savings. Possibly start pension  too”    I WILL NOT useless thing..  Many resolutions require commodities: • Anticellulite diet • Books • Classical Music • Fibre • Photograph albums • Mood tapes  Resolved to be okay without a man in order to find one o Bridget acknowledges how much work she has to put in to look good.  o If patterns of shame testify to cultural norms:  Bridget’s shame is funny in part because it is recognizable, familiar  This means we may be able to recognize in Bridget’s shame a set  of larger patterns  Approaching shame via this week’s readings: ­ History of shame and gendering of consumption in early America: (Abelson,  Scanlon) ­ Western culture today –  o Women’s magazines: scare copy o Advertising, consumption, body image (Rosaline Coward)  Gender and Consumption: A (Her) Story  Elaine S. Abelson Late 19  C
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